I've got a great example of how I suffered a set back (including going to prison and living in a halfway house) but turned a negative into a positive. In this book, I share how I was released from prison with no money, bad credit and a felony record and no one wanted to hire me - so I hired myself and created my own business. I will show you exactly how I did it.
No matter what you have faced in your past, don't let your past determine your future. If you fall down, make sure you land on your back, because if you can look up you can get up! (My past picture)
What does not break you will only make you stronger and wiser. Your past struggles will shape your future. (another old picture)
The majority of people are focusing on their past. There's a whole other world out there of yuor past failures, so many opportunities it's mind-blowing...
You will learn how to use your talents and gifts to reach hungry buyers.
In my private 1 on 1 live video stream strategy sessions you will learn all of my systems and strategies for creating a 6 figure online business, attracting more customers, selling more products and services (all on autopilot).
"Bishop T.D. Jakes laying hands on Uchendi Nwani."
Mindvalley are among the world's best when it comes to product launches. Mindvalley reveal their exact launch blueprint for the famous $1 million "Unlimited Abundance" launch (hint: they renamed the webinar to be called a "live healing session" and got 30,000 registrations)
Ben is one of the best marketers you haven't heard of. Working quietly behind the scenes, he has generated over $900m of sales using online marketing. Ben reveals his top tips for getting high quality traffic at the lowest possible prices (including how he got 100 qualified leads for a landscaper for less than $4,000).
Bret Gregory has acquired more than 1 million REAL fans and sold $1.5m of revenue through Facebook. Read chapter 8 to find out how he's done this. He also reveals the scientific study of 7,000 Facebook posts and shows the two factors to make a post go viral. Use these factors to get more likes, comments and shares on your posts.
"I'm always aware of who my core audiences are and I serve that niche." - Edward Burns, actor, film producer, and director
No one in business ever wants to go hungry, right? Here's a tasty tale from my mentor Gary Halbert that you should never forget.
Halbert was running a direct marketing course and asked his students the following question: "If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"
The students gave a range of answers. Some said they wanted better quality meat. Others wanted sesame seed buns. Some said they wanted the best location while others wanted the lowest prices.
After the students had listed their advantages, Halbert said he would happily give them all those advantages if he could have just one. With that advantage, he would wipe the floor with them.
What advantage did he want?
A starving crowd.
It can't be stressed enough: Before you start marketing your product, look for the starving crowds. They are crucial to your online success.
After all, there's no point making dinner if nobody's hungry.
So, how do you find a starving crowd? Let's take a look at a few case studies from some of the world's best known marketers—and one of my own too.
People buy things for many reasons, and a lot of the time they "can't tell," "won't tell," or "don't tell" you these reasons.
As a marketer, if you can uncover these reasons and use them in your marketing copy, you’re well on the way to feeding your starving crowd.
My friend Alexi Neocleous, a legendary copywriter, taught me a lot about getting to the bottom of pain points to find the starving crowd. There’s some fascinating stories about how to uncover these in Chapter 4—keep your eye out for them!
A "ninja" way to find a starving crowd is to look at relevant forums and find what people are complaining about. Look at Amazon book reviews. The reviews for the book give valuable clues for what people were looking for when buying the book.
Let me share the story of how I found a big pain point in Amazon. I was recently reading up on self-publishing and I came across a book called APE: Author, Publisher, Entrepreneur—How to Publish a Book by Guy Kawasaki.
Eben also got massive affiliates on board. He’s been in the industry a long time and has great personal connections. Another reason he got a lot of affiliates on board is because of hard work! His affiliate managers attend many marketing conferences, and they network well and make new connections. He built a dedicated affiliate site and gave his affiliates all the details (swipe copy to send to their list, dates and times for each blast).
To get people on board as an affiliate, it’s very helpful if you can demonstrate past performance of product launches and if you have awesome prizes. Prizes make affiliates fight hard to sell your product. Eben’s top five affiliates got a MacBook Pro. The top ten got iPads. All along, Eben kept the leaderboard tally public, so as the affiliates went along, they had a push to get them a top spot.
The top person got a $50,000 cash prize. The second person got a $25,000 cash prize. And here’s the kicker—anyone who mailed all three mailings for pre-launch videos got double the prize—that’s $100,000 as the top prize. There were two contests: a lead contest and a sales contest. One contest to see how many leads you could deliver, and one contest to see how many sales you could deliver.
With all of these incentives, it’s no wonder the affiliates were so hungry to mail.
Action exercise: Write down the names of twenty potential affiliates for what you sell. The best way to think of who is a good match is any person or company who is also selling to your market. For example, for Eben’s seminar about business, any company that sells business advice to its customers is a natural affiliate.
“The only thing more motivating than a limited supply of something is a rapidly diminishing supply of that same thing.”
- Scott Fenstermaker
Jedi psychological marketing tactics to create scarcity and a frenzy of buyers for your product
Your favourite performing artist is coming to town. Tomorrow morning at 10 a.m. the tickets go on sale. You are ready at your computer from 9 a.m. You go to the ticketing website and are frantically pressing refresh for one hour. At 10:01 a.m., you press refresh, but the server is crashing because of all the load. And then at 10:03 a.m., you realize that all the tickets are sold.
What is going on here? How do 100,000 tickets get sold in three minutes? How can these events make you so desperate to buy the tickets that you’ll waste an hour of your time (some people even line-up overnight in the freezing cold to get tickets), and when you run your poor little business event, you push and push and push for weeks and months and it’s a struggle to sell any tickets?
To understand the answer to these questions, first we need to open up the history books to see where this all started. Then we need to understand human psychology and why we do these irrational things. Then we need to understand the tactics that these promoters use to sell out these events. And then finally, you can apply these tactics in your scarcity marketing campaigns.
Why is scarcity good?
If there’s something you really want, and you think it’s in rapidly diminishing supply, you’ll do anything to get it RIGHT NOW! It’s what psychologist Daniel Kahneman calls “loss aversion.” His theories are quite complex, but the root of them is that people are far more strongly motivated to act to avoid a loss than to gain something. Someone who misses out on an exclusive ticket loses more satisfaction than someone who gains satisfaction from a $100 windfall.
A note of caution: This scarcity stuff is really powerful, and it’s extremely important that you use it for noble and worthwhile causes. Nothing stinks more than a fake scarcity campaign where people say something like “There’s only ten available” when there’s really an unlimited quantity available. People know when you’re faking it, so don’t do it!
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
- Morris Hite
Many people underestimate how much copy you actually need to convince people to take an action. Most prospective customers don't wake up in the morning and want to buy your product for no reason at all. They generally need a lot of persuasion.
Here's some examples of how much copy we did for a recent webinar launch:
Total words for this campaign were approximately 10,000 words—almost a small novel!
At the free book resources page, there's a link so you can download the sequence and flow chart of the campaign. There was a lot of complexity, and it's easier to understand when you can see it all zoomed up.
Here's some examples of how much copy we wrote for a recent national speaking tour campaign:
Total: Over 7,900 words
Works on PC, Mac, iPad, Kindle and all mobile devices (PDF)
Yes ,shipping is totally free!Buy Now
+ You know how entrepreneurs want to learn the Secrets, Strategies and Systems from the $30,000 Mastermind Program on how to create a 6 Figure Online Business?
I TEACH YOU THIS!
You train 1 on 1 via LIVE Video coaching on how you can create a 6 Figure Online Business. I share and record my computer screen so you can always go back and follow step by step. I take you by the hand and we go behind the scenes and I teach you what the gurus will never show you.
+ Do you have a Product, Book, Course and Service you want to market to the world.
Online Business Set up, Leveraged Business Models, How to turn your passion or idea into a profitable online business.
+ How to use your Free social media accounts to create a 6 figure business.
+ Learn The Ultimate 7 Figure Sales page+ Learn how to create a 7 figure marketing and sales campaign to sell your products, books, courses (on autopilot)
All pricing is in US DollarsBuy Now
#1 Best-selling author of The Millionaire Ex-Convict, Uchendi Nwani is an Entrepreneur, Internet Marketing Coach and Public Speaker. He’s built a super-responsive online community of serious business owners, coached business owners with marketing books, products and services online through social media. He has helped numerous business owners automate their products, online courses and services. Many business owners seek free advice from him via Instagrma @millionairebarber or email@example.com