This book is an example of how to get from where you are to where you want to be. Many barbers and stylists are crushing it right in the industry. In this book, I reverse-engineer their success so you can see exactly how they've done it.
"This powerful, practical book is loaded with great ideas to help you achieve more by working less, plus it opens your mind to think on another level."
Mindvalley are among the world's best when it comes to product launches. Mindvalley reveal their exact launch blueprint for the famous $1 million "Unlimited Abundance" launch (hint: they renamed the webinar to be called a "live healing session" and got 30,000 registrations)
Ben is one of the best marketers you haven't heard of. Working quietly behind the scenes, he has generated over $900m of sales using online marketing. Ben reveals his top tips for getting high quality traffic at the lowest possible prices (including how he got 100 qualified leads for a landscaper for less than $4,000).
Bret Gregory has acquired more than 1 million REAL fans and sold $1.5m of revenue through Facebook. Read chapter 8 to find out how he's done this. He also reveals the scientific study of 7,000 Facebook posts and shows the two factors to make a post go viral. Use these factors to get more likes, comments and shares on your posts.
Order 'The Millionaire Barber Stylist" now to learn
strategies and systems you can start using today!
"Movement is better than meditation."
- Gary Halbert, world's best copywriter
Have you ever read a great book, attended a great seminar, or learnt a great tip, and thought, "This sounds great"...but then you didn't take action on it?
We've all been there. Stop doing that!
People ask me how long it took me to write this book. My answer is fifteen years. This book is the culmination of fifteen years of test- ing, trying, implementing, failing, succeeding, and everything else in the middle.
I've worked in big business, small business, medium business, my own business, and everything else in between.
I've used online mar- keting to sell investment properties worth hundreds of thousands of dollars, and I've used online marketing to sell baby toys for a few dollars each.
I've sold photocopiers, enterprise software products, training courses, books—you name it, I've sold it online.
Heck, I even sold 800 dog baths in twenty-four hours using email market- ing (that was so much fun).
It doesn't matter which industry you're working in. Marketing is all about finding a starving crowd, and then feeding it what it wants.
Once I got 8,000 people registered for a webinar (and crashed the server). The world record is 10,899 attendees—so close! I was the co-founder of Punnky's World High-Five day with my E-Web Marketing colleagues.
With no marketing budget, we organized for thousands of people across four continents to give one an- other high fives, and the Facebook following quickly grew to over 130,000 fans.
Right now, I'm at E-Web Marketing; we're a mid-sized online marketing agency, and officially, one of the best places to work in Australia. With table tennis, pool, trampolines, and an office dog, it's certainly a lot of fun! Channel Seven in Australia came to visit our Sydney office and filmed it
"I'm always aware of who my core audiences are and I serve that niche." - Edward Burns, actor, film producer, and director
No one in business ever wants to go hungry, right? Here's a tasty tale from my mentor Gary Halbert that you should never forget.
Halbert was running a direct marketing course and asked his students the following question: "If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"
The students gave a range of answers. Some said they wanted better quality meat. Others wanted sesame seed buns. Some said they wanted the best location while others wanted the lowest prices.
After the students had listed their advantages, Halbert said he would happily give them all those advantages if he could have just one. With that advantage, he would wipe the floor with them.
What advantage did he want?
A starving crowd.
It can't be stressed enough: Before you start marketing your product, look for the starving crowds. They are crucial to your online success.
After all, there's no point making dinner if nobody's hungry.
So, how do you find a starving crowd? Let's take a look at a few case studies from some of the world's best known marketers—and one of my own too.
People buy things for many reasons, and a lot of the time they "can't tell," "won't tell," or "don't tell" you these reasons.
As a marketer, if you can uncover these reasons and use them in your marketing copy, you’re well on the way to feeding your starving crowd.
My friend Alexi Neocleous, a legendary copywriter, taught me a lot about getting to the bottom of pain points to find the starving crowd. There’s some fascinating stories about how to uncover these in Chapter 4—keep your eye out for them!
A "ninja" way to find a starving crowd is to look at relevant forums and find what people are complaining about. Look at Amazon book reviews. The reviews for the book give valuable clues for what people were looking for when buying the book.
Let me share the story of how I found a big pain point in Amazon. I was recently reading up on self-publishing and I came across a book called APE: Author, Publisher, Entrepreneur—How to Publish a Book by Guy Kawasaki.
Eben also got massive affiliates on board. He’s been in the industry a long time and has great personal connections. Another reason he got a lot of affiliates on board is because of hard work! His affiliate managers attend many marketing conferences, and they network well and make new connections. He built a dedicated affiliate site and gave his affiliates all the details (swipe copy to send to their list, dates and times for each blast).
To get people on board as an affiliate, it’s very helpful if you can demonstrate past performance of product launches and if you have awesome prizes. Prizes make affiliates fight hard to sell your product. Eben’s top five affiliates got a MacBook Pro. The top ten got iPads. All along, Eben kept the leaderboard tally public, so as the affiliates went along, they had a push to get them a top spot.
The top person got a $50,000 cash prize. The second person got a $25,000 cash prize. And here’s the kicker—anyone who mailed all three mailings for pre-launch videos got double the prize—that’s $100,000 as the top prize. There were two contests: a lead contest and a sales contest. One contest to see how many leads you could deliver, and one contest to see how many sales you could deliver.
With all of these incentives, it’s no wonder the affiliates were so hungry to mail.
Action exercise: Write down the names of twenty potential affiliates for what you sell. The best way to think of who is a good match is any person or company who is also selling to your market. For example, for Eben’s seminar about business, any company that sells business advice to its customers is a natural affiliate.
“The only thing more motivating than a limited supply of something is a rapidly diminishing supply of that same thing.”
- Scott Fenstermaker
Jedi psychological marketing tactics to create scarcity and a frenzy of buyers for your product
Your favourite performing artist is coming to town. Tomorrow morning at 10 a.m. the tickets go on sale. You are ready at your computer from 9 a.m. You go to the ticketing website and are frantically pressing refresh for one hour. At 10:01 a.m., you press refresh, but the server is crashing because of all the load. And then at 10:03 a.m., you realize that all the tickets are sold.
What is going on here? How do 100,000 tickets get sold in three minutes? How can these events make you so desperate to buy the tickets that you’ll waste an hour of your time (some people even line-up overnight in the freezing cold to get tickets), and when you run your poor little business event, you push and push and push for weeks and months and it’s a struggle to sell any tickets?
To understand the answer to these questions, first we need to open up the history books to see where this all started. Then we need to understand human psychology and why we do these irrational things. Then we need to understand the tactics that these promoters use to sell out these events. And then finally, you can apply these tactics in your scarcity marketing campaigns.
Why is scarcity good?
If there’s something you really want, and you think it’s in rapidly diminishing supply, you’ll do anything to get it RIGHT NOW! It’s what psychologist Daniel Kahneman calls “loss aversion.” His theories are quite complex, but the root of them is that people are far more strongly motivated to act to avoid a loss than to gain something. Someone who misses out on an exclusive ticket loses more satisfaction than someone who gains satisfaction from a $100 windfall.
A note of caution: This scarcity stuff is really powerful, and it’s extremely important that you use it for noble and worthwhile causes. Nothing stinks more than a fake scarcity campaign where people say something like “There’s only ten available” when there’s really an unlimited quantity available. People know when you’re faking it, so don’t do it!
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
- Morris Hite
Many people underestimate how much copy you actually need to convince people to take an action. Most prospective customers don't wake up in the morning and want to buy your product for no reason at all. They generally need a lot of persuasion.
Here's some examples of how much copy we did for a recent webinar launch:
Total words for this campaign were approximately 10,000 words—almost a small novel!
At the free book resources page, there's a link so you can download the sequence and flow chart of the campaign. There was a lot of complexity, and it's easier to understand when you can see it all zoomed up.
Here's some examples of how much copy we wrote for a recent national speaking tour campaign:
Total: Over 7,900 words
#1 Best-selling author of The Millionaire Barber Stylist is one of the fastest selling books for beauty industry professionals and students. As Seen at IBS Hair Show, ABS Show, Bronner Brothers Hair Show, Premier Beauty Show, Major League Barber Show, CT Barber Expo and many more.